Re-Draw.07: The Line
Non Architecture is calling for registration to the seventh Re-Draw competition, dedicated to The Line.
The Line, a highly ambitious urban development project in Saudi Arabia, promises to reshape city planning and architectural design. Part of the larger NEOM initiative, The Line aims to create a zero-carbon, ultra-modern urban environment spanning 170 kilometers. While its vision of sustainability, technology, and human-centric living is impressive, the project raises significant questions about its feasibility, environmental impact, and social implications.
Non Architecture will award one winner, one selected by each jury, and a total of 7 honourable mentions. The 1st Prize is 1,000 Euro, publication in the Non Architecture Competitions book and website and reviews in digital magazines and several architecture blogs.
Throughout history, designers have employed drawings as a fundamental tool for the communication of ideas and visions. Drawings were used as a means of rendering abstract concepts and engaging the wide public in a primordial effort of giving shape to one’s own thoughts. They were made to narrate concepts visually.
Within the context of the digital age, we find ourselves overwhelmed by the sheer amount of visual data, a phenomenon which has forced us into a new relationship with visual content also within the realm of architecture. Renowned buildings are often photographed and then shared as a passive portrait of what architecture can look like.
The #architecture counts more than 100,000,000 posts uploaded by a global population of avid users for whom the term itself can mean anything from the context of their best brunch spot to the latest spectacular architectural artefact. Today architects are being asked to create instagrammable moments, eye-catching details used by the client as free advertising. The result is a media-oriented image of architecture, often portrayed online by various users from the same perspective, following trending aesthetics and styles. Within representation, what once used to be a moment of creation tends to become today a passive exercise of pure repetition.
Reflecting upon this paradigm, Non Architecture encourages representation as a proactive exercise.
The aim of the competition is to engage a community in rediscovering a given building, an architectural icon, proactively researching a new image, a new way to portray it.
Non Architecture competitions are open to all human beings, from every age and cultural background, working in groups or individually.
Entry Fees
- 01–31 July 2024 – Special registration period (40 Euro*)
- 01–31 August 2024 – Early registration period (55 Euro*)
- 01–30 September 2024 – Regular registration period (70 Euro*)
- 01–31 October 2024 – Last minute registration period (100 Euro*)
*) +22% VAT