By Blue Fatima

As the art market continues to deal with global changes and economic challenges, Artsy’s recent webinar, Art Market Trends 2025, provided a fresh and honest look at how things are shifting. Held on April 29, this online event gathered voices from both sides of the Atlantic to discuss the results of Artsy’s latest market report and share ideas about the future of the art world.
The session was hosted by Arun Kakar, Art Market Editor at Artsy, and featured two experienced guests: Amanda McMorran, Sales Director at Anat Ebgi in Los Angeles, and Alexandra Lovera, Sales Director at Proyectos Monclova in Mexico City. Both are well-known for their work in contemporary art and their strong connection with today’s collectors.

What’s Happening in the Market?
The webinar started with an interesting fact: 70% of collectors said unclear pricing stopped them from buying art. For McMorran, this was a reminder that galleries need to be more open while still respecting the wishes of artists. “Even small steps toward transparency help build trust with new collectors,” she said.
Lovera agreed and pointed out how platforms like Artsy have made it easier for first-time buyers to feel comfortable when exploring art. “You don’t have to be a millionaire to start collecting,” she added — a message that’s especially popular with younger, online-savvy audiences.

The Rise of Young Collectors
Both speakers talked about how young collectors are becoming a major force in the market. Lovera, whose gallery is celebrating its 20th anniversary, shared examples of programs aimed at younger buyers. These included affordable shows featuring emerging artists and exhibitions where artists keep all the profits.
The result? Not only more sales but also closer, long-lasting relationships with collectors. “For young buyers, it’s not just about decoration. They want to feel connected to the artist,” Lovera explained.

Digital Tools Are Now Essential
Although the pandemic pushed many art sales online, McMorran said that digital outreach has become a permanent, important part of gallery work. From private online previews to Instagram videos showing artists at work, today’s leading galleries use digital tools to tell stories and connect with audiences around the world.
“Digital comes first now, but it has to feel human,” McMorran said. “I always try to keep that personal touch, so even if someone’s seeing our work through a screen, they still feel the warmth and care behind it.”

Working Together, Not Competing
One of the most positive parts of the webinar was a call for more cooperation between galleries. After a difficult 2024, both speakers noticed more teamwork happening — whether by sharing art fair booths, shipping costs, or organizing joint exhibitions.
“We’ve realized we’re stronger when we work together,” said Lovera.
McMorran also agreed, adding that building a sense of community among galleries, collectors, and artists makes the market more welcoming and stable for the future.

Final Thoughts: Kind, Clear, and Connected
It seems that 2025 is bringing a kinder and more thoughtful art market. Galleries are focusing less on quick sales and more on building strong, trusting relationships. They’re using digital tools to stay close to their audiences and opening their doors to younger, first-time collectors.
While financial worries remain, the mood in the art world feels hopeful. The market is not stepping back — it’s finding new, meaningful ways to move forward, at a slower and more people-centered pace.
In an industry often criticized for being difficult to enter, these changes aren’t just temporary trends — they’re signs of a real transformation.